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這是一部有系統理論支撐、科學方法論指導的場景營銷工具書,揭示了消費者主權時代產品暢銷、長銷且給用戶提供超爽體驗的商業邏輯和實操方法。
好的場景不僅能給用戶提供好的解決方案和好的品牌體驗,而且還是這個時代企業品牌競爭的戰略抓手。
從實踐到落地,從方法到思維,手把手教你掌握場景營銷的精髓和核心,讀后即能用。
場景與商業>>
場景與社群>>
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場景與智能化>>
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